A traveler on a reed boat on a lake

Our Story

Built for the curious

SmartFlyer is a full-service luxury travel agency built for curious travelers. We specialize in creating
exceptional experiences around the world through curated recommendations and continuous
boots-on-the-ground research activated by decades of trusted relationships.

Travel advisors talking around a table

FROM MANHATTAN TO MEXICO CITY TO MELBOURNE

Our global team of advisors understands that the finer details make a world of a difference when it comes to your travel arrangements…

SmartFlyer was founded in 1990 by Michael Holtz to offer clients a better, smarter way to book air travel. With the growth of the Brand Team to include Chief Operating Officer and Managing Partner Erina Pindar and subsequently, several hundred SmartFlyer travel advisors based across the U.S., Latin America, Europe, Asia, and Australia, today SmartFlyer is a leader in the luxury travel space.

Two armchairs and a sofa in a SmartFlyer office lounge

Our story

our team

Hailing from all sectors of luxury hospitality, our Brand Team serves to enhance every aspect of the SmartFlyer agent and client experience.

SmartFlyer’s Brand Team spans Affiliates, Global Products, Operations, and Marketing—working seamlessly across the business to ensure every member of our community is supported at every stage.

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FROM MANHATTAN TO MELBOURNE

SmartFlyer Australia

SmartFlyer Australia is a leading Virtuoso travel agency and a joint venture between SmartFlyer and Goldman Travel Corporation. Launched in May 2015, the partnership extends SmartFlyer’s industry-leading Affiliate Program and resources to Australia’s premier mobile travel agents.

Learn more

FROM MELBOURNE TO MEXICO CITY

SmartFlyer Latin America

SmartFlyer Latin America is part of SmartFlyer’s global network, bringing our Affiliate Program, preferred partnerships, and concierge-level support to Mexico’s premier travel advisors. The program is designed to help independent agents deliver high-touch service, exclusive benefits, and seamless end-to-end travel planning.

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ON THE NEWSSTANDS

SmartFlyer in the Press

Instead of telling you we’re exceptional, we’ll show you. Explore a curated selection of coverage from major outlets highlighting our approach to luxury travel, client service, and long-term relationships.

A diver among golden jellyfish
BBC

Six of the best spring getaways for 2026

From hidden boat-to-beaches in Puerto Rico to carnival street parties in Cape Town, these global escapes will provide a welcome springtime reset for both body and soul.

Read article
A riverside walk with flowers and a stone bridge
The New York Times

Make This Year’s Spring Break a Great Escape

Need an idea for a family vacation? Here are five destinations that fit the bill, whether you’re looking for culture, adventure or a great beach.

Read article
The Stanza

SmartFlyer’s leaders give ‘state of the agency’ at annual CORE event

SmartFlyer, a New York-based luxury travel agency, held its ninth annual CORE event last week at the Regent Santa Monica. The three-day event included a pr...

AFAR

Acts of Service? Words of Affirmation? Here’s Where to Travel Based on Your Love Language

Travel experts offer their advice on how your love language may help inform your next trip—and make it all the more gratifying.

LATTE

SmartFlyer’s leaders give ‘state of the agency’ at annual CORE event

SmartFlyer, a New York-based luxury travel agency, held its ninth annual CORE event last week at the Regent Santa Monica. The three-day event included a pr...

LATTE

On Site: How Saul Fonseca is building SmartFlyer’s cruise business

After 22 years on the supplier side of the industry—many of those with cruise lines—Saul Fonseca joined SmartFlyer 18 months ago in the newly created He...

SEE ALL PRESS

LATEST UPDATES

SmartFlyer Newsroom

Stay up to date with the latest from SmartFlyer, affiliate announcements, partner program updates, community highlights, and key milestones across our network. Explore recent stories and news below.

SmartFlyer

SmartFlyer's Top Producing Agencies Deliver a Record-Breaki...

SmartFlyer’s top producers achieve record-breaking performance as SmartFlyer surpasses $1 billion in total revenue.

Feb 5, 2026

SmartFlyer

SmartFlyer Celebrates Seventy-Seven Club 2A Agencies

Club 2A designations underscore the breadth of entrepreneurial talent driving SmartFlyer’s affiliate network.

Feb 4, 2026

SmartFlyer

SmartFlyer Rising Star 2025: Thirty-Eight New Agencies Signa...

Largest Rising Star cohort yet demonstrates SmartFlyer’s commitment to cultivating the industry’s next generation.

Feb 2, 2026

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